Joe's Jottings

Or…yet another reason to watch who you befriend….

Facebook attempts to be what’s known in the online world as a ‘Closed Garden’ – interactions with the rest of the Internet are restricted somewhat to make the user experience better…or to keep you in the loving arms of Facebook, depending on how cynical you are.  One of the tools in this process is the Facebook API – a set of programming tools that Facebook produce to make it possible for programmers to write software that works within the Facebook framework.  Indeed, Facebook get very peeved if you try automating any aspect of the site’s behaviour without using the API.

One thing that the API enforces is the privacy controls; and one thing that you cannot get through the API is an email address.  Which is cool – it prevents less scrupulous people who’ve written games and such from harvesting email addresses from their users to use for other purposes.  It also ensures that all mass communications are done through Facebook.

Of course, if you’re determined enough you could go to every Friend’s profile page and copy the email address from there…or there are scripts that people have written to do the task by simply automating a browser.  The former is tedious, the latter is likely to get you thrown off of Facebook.

However, a method documented hereshows how this can be done through the auspices of a Yahoo mail account.   It is apparently a legitimate application available within Yahoo Mail for the benefit of subscribers.  How long Facebook will allow this loophole to be exploited is anyone’s idea, but given that I have a number of Facebook friends I felt it worthwhile warning folks.

The problem is not you, my trusted and good and wonderful reader, who would only use the tool for what it’s intended for – added convenience in contact management.  The problem lies with people who are a bit free and easy about who they make friends with.  If you do end up befriending a less than trustworthy individual, they could quite happily get your email address through this method, and soon enough you’ll be receiving all those wonderful offers for life enhancing medication and get rich quick schemes.

So…watch who you befriend.  Today might be a good day to prune out those folks that you’re not one hundred percent sure about!

As anyone who’s ever heard me rant about the ‘numbers game’ side of networking – especially on sites such as Ecademy, Linked in or Facebook – will testify, I’m a great believer in quality rather than quantity, and until the software on such sites can do more for me than it currently does in terms of augmenting my memory and the cognitive abilities I apply when trying to remember ‘Is Fred interested in Mousterian Variability or is that Jill?’ then I use these sites to more conveniently keep in touch with roughly the same number of people I would via non computer based means.

So I was pleased today to read this item, suggesting that the brain has a top limit on how many people we can keep track of.   It’s called Dunbar’s Number and is suggested by anthropologist Robin Dunbar to be about 150.  It shouldn’t be surprising; it’s been realised for years that there are optimum sizes for small teams of between 6 and 10 people, which fits with the old military idea of the ‘Brotherhood of the table’ – the ideal size of a small, self contained, fighting unit being a section of about a dozen men.  In such small teams personal loyalties develop and the team bonds quickly.  Larger groupings are employed in companies, but few large companies now look to any ‘business unit’ as having more than a couple of hundred people in them, as management becomes impersonal and the whole unit becomes less effective.

I’ve held for many years, even before the advent of Internet social networking sites, that the quantity over quality brand of personal networking is more to do with train spotting, stamp-collecting or the MI5 Registry than it is to do with maintaining close and friendly business or social relationships.  The numbers approach reduces everything to the level of transactions -’What can ‘x’ do for me today?’, or ‘I need to know ‘z’, who can help me?’  Whilst this is indeed part of social relationships, the more is beautiful version of social networking makes it all there is to having a network, which is painfully sad.

The natural extension to this approach is what we’re seeing now; many ‘numbers based’ networking sites end up as platforms for the exchange of low-value ‘opportunities’ between people, which are rarely of value to the recipient.  Spam may be too harsh a word, but what else can you call it?  If you have a network of 2,000 people, then you’re much more likely to feel OK about ‘cold calling’ them all than you would if you had a more tightly defined network of respected confidantes, friends and valuable professional associates.  Same on Twitter – it’s easy to spam 20,000 people with marketing messages in 140 characters because you simply cannot know them all.  You’re working as a publisher.  there’s nothing wrong with that but don’t fool yourself in to believing that your relationships with those 2,000 or 20,000 people are anything other than, in most cases, opportunities for you to push your message to them.

Of course, true relationships do develop from these large numbers of what I call ‘transactional friends’, but they enter in to the 150.  The vast majority of these thousands of friends and followers seem, therefore, to be just stamps in a collector’s album.

I for one don’t want to be a collector!

I’ll admit it.  Deep within me is a snob.  As far as I’m concerned, the online world started heading down hill when you no longer had to know how to install a full TCP/IP stack to use the Internet.  Most online discussion forums should, in my opinion, have an intelligence test before you’re allowed to post on them – basically the ability, for an English language website, to string together English sentences without text speech or foul language is a good starting point.  OK…where was I….oh yes. 

Seesmic, the company who produce  the popular Twhirl Twitter application, are producing an application that they basically believe will bring Twitter to the masses of online users who are yet to Tweet.  The software has been endorsed by Twitter and developed in collaboration with Microsoft, who may be planning on installing it as part of Windows.  The program, called ‘Look’, is designed to be used by people who’re not currently tweeting and who may not feel that they have much to say – looking at it I’d say that it appears that twitter are starting to commoditise their platform – increase the numbers of users and volumes of traffic prior to some efforts towards monetisation of their network.  In yestreday’s piece about BlippyI mentioned the ‘database of intentions’; perhaps Twitter are looking towards a massive increase in numbers of users to swell the flow of data that can be used to generate another part of this database.   Twitter’s traffic / user levels have also been flat for a while – perhaps twitter see this move as a means of breaking through the current plateau and getting things moving again before the next new thing comes along.

Now, as you can gather from the title I have a few issues with what’s happening.  To some people, the idea of ‘dumbing down’ Twitter may sound daft – after all, many folks think it’s pretty dumb already – so let me explain what I mean.  Twitter is a platform that carries messages which users can filter and hence determine what they see.  In principle, therefore, a large influx of new people shouldn’t necessarily change the culture too much; after all, people filter which Tweets they see.  If Twitter does become a hotbed of text speech and obscenity (OK, even more than now! ) then it shouldn’t affect most of us because we can filter out the noise.  This is a different proposition to spam email or discussion Forums where the signal to noise ration – i.e. the amount of good stuff compared to the dross – does decline radically when larger numbers of users come on board.

However…all this new traffic will be using Twitter’s infrastructure, and unless the twitter infrastructure is improved I can see many more occurrences of the ‘Fail Whale’ in the months after the introduction of this new package.

As for the dumbing down; I am concerned; if Twitter are going in this direction to play the ‘numbers game’ then I can see good content becoming harder and harder to find.  Twitter’s search facilities are pretty poor; using them to search through large amounts of juvenilia for the valuable nuggets of content is not going to be easy.

Every now and again I come across something online that leaves me staggered, infuriated and thoughtful in reasonably equal measures.  The other day I encountered this little gem – a chap has spent $330,000 on a ‘virtual space station’ in an online computer game.  Yep, that’s right – a third of a million dollars on stuff in a video game.

I was actually quite surprised to read that back in January 2009 $600 million was invested in virtual worlds, and that in China ‘virtual currency’ is a $2 billion industry.  Scary.

OK…I’ll walk you through my thought processes now.  My first impression was ‘WTF? Is this man crazy?’  After all, I’m someone who thinks that spending thirty quid on a video game to be the height of extravagance.  I already started worrying about how his email inbox was going to cope with all the letters from long lost Nigerian relatives wanting to share money with him – after all, they probably reckon that anyone who spends money like this must be easy pickings for a 419 scam.  Next up came ‘This is truly obscene.’  Now this is obviously a personal judgement of mine – I do think spending $330,000 on a piece of game terrain is pretty dire when the world’s in the state it’s in, but it’s his money, he’s earned it, so that’s his judgement call.

Now, assuming he’s not crazy – and anyone who’s gathered together $330,000 in disposable income is unlikley to be totally barking, that leaves us with teh thought that at least he believed he’s got a good investment opportunity.  And, putting my own moral and ethical scruples aside for this post, he may be on to something.  The figures quoted above are pretty big numbers.  The Swedish company who run teh Entropia game have obtained a ‘real world’ banking licence, allowing them to run a bank.   Given that the in-game currency has a fixed conversion rate to the US Dollar, it’s a good move for the company.  Second Life, whilst not having the hype it once benefited from, is still an environment in which people buy and sell virtual goods, and most large scale multi-player games have some means of making real money (even if they’re frowned upon by the game designers).

 In other words, there does indeed appear to be money made in them thar virtual environments.  The owner of the Space Station is now in a position to try and make money from people who wish to run virtual businesses in his station, and will no doubt think of other means of leveraging his investment.  Of course, the whole model depends upon people having Internet access, machines capable of running the games, disposable income to play the games and further disposable income to buy in to resources in the game – like rents for space on a virtual space station.  I think I’d be happier with the investment opportunities offered by the online gaming world in a less recession-struck world.

But thinking on the positive side…to build a virtual city you don’t have to destroy a forest!!

I’m old enough to have used an address book and still have a Rolodex on the phone table.  When I actually sit down and think about the people with whom I have reasonably regular ‘quality’ contact in a 3 month period, either electronically or face to face, it probably amounts to no more than a hundred or so.  I guess it’s safe to say that in the world of networking I’m a ‘quality over quantity’ sort of fellow.  I’ve never been a great collector of large numbers of business cards or people details – collections are fine for stamps, coins and locomotive numbers but are kind of creepy for people.

Back in the late 1990s / early 2000s I used a networking site called Ecademy – I stopped after a while because it seemed that people were making contact with you purely from a sales oriented viewpoint.  Allow me to explain – if I’m interested in AI, and someone brings something to my attention that’s even vaguely related to the field – that’s cracking!  That’s exactly what I’m there for – and hopefully I’ll be able to reciprocate.  On the other hand, if someone steams in with a ‘Hi, I’m Fred, I’m in marketing, blah, blah, blah’ I get the feeling I’m receiving a boilerplate message which is likely to end up as a boiler room selling attempt.  The site seemed to encourage numbers of contacts over quality – and that’s one of the reasons why I eventually jacked it in.

I’ve noticed in recent days that I’m being followed by people who are following thousands of others.  And the odd thing is most of them appear to be selling something that is as relevant to me as a comb to Sir Patrick Stewart.  The ‘Bio’ of one such follower (soon to be ex-follower in my daily purge) – “A Business Dedicated to providing free online MLM training videos, articles, books and webinars”.  If I received an email like this I’d call it spam – pure and simple.  I know that Twitter has policies around spam, but my point is that most folks following 20,000 people seem to be in the MLM, ’sales and marketing’, ’social media consultancy’ sort of areas.  They’re cold calling – they sure ain’t networking.

Bottom line – there is NO WAY, realistically, that the content generated by the 20,000 people these bods follow is ever registering in any meaningful manner with these people – I assume it’s simply being harvested electronically and searched for keywords that might suggest a sales lead. 

Joe’s categorisation of Twitter users…

1. Vast number of followers, smallish number of followed – publisher / celeb.
2. Vast number of followers, vast number of followed – probably sales / mass marketing
3. Smallish followers, large number of followed – probably spammer
4. Smallish followers / smallish followed – personal / business networking

OK – it’s not a brilliant classification but it works for me.  Just watch out if you’re in category 2 or 3 ‘cos I’m binning you!

 Whilst I was drafting this yesterday, I came across this piece on the same topic:  http://juliorvarela.wordpress.com/2009/12/28/when-twitter-numbers-are-meaningless/

Don’t get too hung up on your numbers on Twitter.  If you’re following lots of people, just check WHY.  Do they add value to your day?  Amuse / entertain you?  Educate you?  Guide or enlighten you?  If not, ditch ‘em.  And those following you – just take a look at their numbers and think about what I’ve said.

And I hope you don’t chuck me off your lists.

There’s a scene in the movie ‘Blazing Saddles’ where the Waco Kid, being asked why he’s ended up in prison for drunkenness, bewails the fact that when he was the well known gun-slinger everyone wanted to try and get him, so they could be the new number one.  He tells how he eventually hung up his guns when he heard a voice yelling ‘Draw’, turned around to fight, and nearly shot a 5 year old child.

He turns his back on the little brat, who then shoots the Waco Kid in the ass…..

Life in the online world gets like that, too.

Apparently Twitter was hacked last night by an outfit called the Iranian Cyber Army.  The story broke on the Mashable web site - I have to say that were I not receiving Tweets from Mashable I wouldn’t have known, as I’ve been getting (I think) Tweeted over the period of the hack and I can quite happily see their home page.  The fact that this is now being reported as a DNS based attack means that it wasn’t so much Twitter that was walloped as that traffic to Twitter was diverted elsewhere for a while …

Anyway, let’s face it - this is a slap in the face to Twitter (indirectly) but isn’t the end of the world.  At least some of us – if not most of us who’re not using the DNS system that was compromised – are still Tweeting  and the world will not slide to DEFCON1 because the global inanity stream was temporarily interrupted for the Digerati.

But, assuming these chaps ARE who they claim to be -  a group with Iranian sympathies – we shouldn’t be surprised.  A campaign was organised through Twitter earlier this year to protest about the clamp down on civil rights in Iran.  This attack may be regarded by the originators as ‘payback’ and goes to show that in Cyberspace, as in the real world, ‘people power’ is not a one way street.  The big boys do sometimes have their day of successful protest as well.  Governments can quite easily learn the fine arts of online civil disobedience, and do it with greater ease than the folks running the protest.

When people use a site as a base or launching ground for civil disobedience, campaigning or protest then it will become a target for those who object to the issues being promoted.  That kickback may come in the form of debate, negative campaigning against the site, abuse of people on the site, legal efforts to remove or silence the site, or, as here, technical efforts to remove the site.  Which means that more and more sites used by people to organise campaigns will either have to become ‘hardened’ to protect against attack or stop carrying legitimate material that someone, somewhere, is pissed enough about to want it removed.

We may be heading in to a period of ‘big boy’s rules’ in cyberspace where sites that permit the exposition of people power are simply taken down by this sort of online activity.  But if that happens to your favourite site, and the cause is just, don’t be sad; regard it as a badge of honour that your activities have upset someone enough to want to take you down.

Remember the words of Winston Churchill ‘ ‘You have enemies; that’s good – it means that you have stood up for something sometime in your life’.

I am currently tinkering with a phpBB3 installation for a forum I ran until the summer of this year – Coffeehouse Chat. I shut the site down in the summer, but am now contemplating opening it up again. However, I want to try a few new things out on the site, including some ‘embedded content’ where I include content generated elsewhere on my site in forum posts and pages.

The easiest way to do this seemed to me to be use the HTML IFRAME tag, but I wanted to do this within the context of Forum posts, and didn’t want to get in to having to create separate template pages for these special pages within Forum threads. I therefore decided to use BBCode tags and use those to code IFRAME tags.

There are always warnings about implementing any form of BBCode that can in principle allow a user to put code from another site dircetly in to your page – and quite rightly so. However, I felt reasonably comfortable about the approach I was going to take, as rather than make available a ‘generic’ BBCode version of an IFRAME tag, I was going to create a series of BBCodes that would only insert an IFRAME tag with a pre-specified URL and other attributes in to the page.

The approach was as follows:

Install the code that I wanted to run in the IFRAME within a sub-directory on my web server.

Tweak that code so as to run within a window that would fit comfortably within the space available for a conventional phpBB forum post.

Within the phpBB administration screen, create a new BBCode to generate an IFRAME specific to the application in the sub-directory.  For example:

Here I decided that to add my game of ‘Battleships’ to a page I would simply create a BBCode tag called [battleships].

Write the corresponding HTML code that will be inserted in the page when the phpBB is encountered.  In this case, it’s as follows:

Because the URL is pre-set to a location within my own site, there is no problem if users of the Forum choose to use the BBCode on their own posts within the Forum.

The BBCode command can thus be placed on any page and brings in content generated from the predefined URL. I’ve used this approach to embed some Javascript applications in Forum posts, and it works very well as a means of delivering customised content within posts.

I’m currently renovating a site of mine - Coffeehouse Chat - with a possible view to re-opening the Forum side of it with new and improved features – including better integration with Social Media and User Blog hosting on the site.  And there was the issue – I wanted to install Wordpress-MU – the multi-user edition of Wordpress – in such a ways so as to support user blogs in sub-domains on the main site domain – e.g. something like joesblog.blogs.coffeehousechat.co.uk

This is a two stage process that is outlined in the documentation.  the first part is the setting of Wildcards in the DNS settings for the server, and the second part is installing a .htaccess file that actually handles the processing of the redirected incoming requests.

Installing the .htaccess file is nice and easy.  the file is below – it comes with Wordpress-MU named as htaccess.dist – simply put it in the directory containing the Wordpress sofwtare and rename it to .htaccess.

RewriteEngine On
RewriteBase BASE/

#uploaded files
RewriteRule ^(.*/)?files/$ index.php [L]
RewriteCond %{REQUEST_URI} !.*wp-content/plugins.*
RewriteRule ^(.*/)?files/(.*) wp-content/blogs.php?file=$2 [L]

# add a trailing slash to /wp-admin
RewriteCond %{REQUEST_URI} ^.*/wp-admin$
RewriteRule ^(.+)$ $1/ [R=301,L]

RewriteCond %{REQUEST_FILENAME} -f [OR]
RewriteCond %{REQUEST_FILENAME} -d
RewriteRule . - [L]
RewriteRule  ^([_0-9a-zA-Z-]+/)?(wp-.*) $2 [L]
RewriteRule  ^([_0-9a-zA-Z-]+/)?(.*\.php)$ $2 [L]
RewriteRule . index.php [L]

<IfModule mod_security.c>
<Files async-upload.php>
SecFilterEngine Off
SecFilterScanPOST Off
</Files>
</IfModule>

So in my case – Wordpress-MU installed in a folder called blogs – this file goes in to that folder.

Now, the second part – the Wildcard DNS settings.  Some time ago when I set up an installation of Wordpress-MU I had to get my hosting comapny to deal with this for me.  However, this time, a little advice from Samuel at Prime Hosting showed me how to set it up from within cPanel, so I’m going to share that with you here.  If you’re not using cPanel, there may be other ways in your own control panel to do this.

In my installation, Wordpress-MU is installed in a fodler called blogs off the root of my public_html directory.  I have set up a subdomain – blogs.coffeehousechat.co.uk – to point to it, so that when a user enters this domain they go to the blog create / sign in page.  Now, after checking that this worked happily, I logged in to cPanel for the coffeehousechat.co.uk domain and selected the ‘Subdomains’ control from the Domains panel.

Now the cunning bit…note that this may not work for you in complicated web site set-ups where multiple redirects are involved – but it worked for me.

In the ‘Create a Subdomain’ box, (below) enter ‘*’ as the subdomain name – giving *.coffeehousechat.co.uk in my case – and enter the folder on the server where you want things to redirect to as the ‘Document Root’ – in my case public_html/blogs.

Once this is entered, press the create button.  The grid at the foot of the screen should be updated to reflect teh changes just made:

And that is that! 

A user entering, say, www.test.blogs.coffeehousechat.co.uk will be directed to that blog if it exists, or be prompted to create it.

OK….I remember a year or so ago saying i’d never join Facebook, and then making myself look a pudding within a month or so when i started using Facebook to keep me in touch with friends after I stopped using another online service.

Now, around the same time I also made a brief investigation of the Twitter service – some more information here.  Whilst I can’t argue that it’s popular, and has attracted a vast amount of traffic and interest, including being used in the Australian bushfires and the Mumbai terrorist attacks, I’m still yet to be convinced of the value of telling the world precisely what I’m doing in 140 byte chunks.

Let’s face it, I’m too busy / idle to maintain my Facebook status more than once a day on average, so the idea of me managing to ‘tweet’ happily several times a day on the Twitter system is probably minimal.  And I’m not convinced of the overall value of most of the content that seems to be generated on Twitter; allow me to explain.

Too short!

To begin with, 140 characters is shorter than an SMS message, and unless you’re skilled at putting highly informative short messages together, the informational content of such messages is limited purely by the size of the message, unless you send a string of such messages.

Too distracting!

We then move on to whether Tweeting encourages the attention span of a boiled potatoe; it’s a disruptive technology in all the wrng ways – it simply disrupts your attention by a string of pointless inanities appearing in your Phone, Twitter client or web browser.

What does it do that other media doesn’t?

In terms of brevity you have SMS messages or Facebook statuses.  In terms of information content you have Email, blogs or Forum posts.  Tweets are ephemeral – they’re not naturally persistent and are as short lived as real birdsong.

So, what the Hell is it all about?  I’m aware of the use of this sort of technology in crisis situations but is this genuinely making appropriate use of the available technology?  I’m yet to be convinced that Twitter is anything but another toy for the technorati, and one whose lifespan in it’s current form is probably going to be limited by the emerging financial realism in the world.  I’ve heard of alternative uses – people using hardware to automatically place Twitter messages in to the ‘twittersphere’ form such things as potted plants and the old standby of IT departments, the drinks machine.  These messages are then picked up by a piece of software listening on Twitter for ‘tweets’ from the appropriate account.  This is nothing different to using UDP packets, for example, but at least there’s a more easily accessible interface here.

But I’m not convinced – someone, anyone, convince me of the value of this application, PLEASE!

Anyone who’s spent time in any online communities will be aware of the feuds and fights that take place between users of those communities.  Whilst some degree of conflict is inevitable, there always seems to be a few people who move it form debate and discourse in to abuse and harassment.  I’ve concluded that there are two forms that this takes – attrition and ‘Shock and Awe’. 

What’s motivated me to raise this at this time?  Firstly – personal experiences and observations, secondly the return of Channel 4’s Big Brother to the TV screens and finally a piece of legislation from Scotland, which, although aimed primarily at sexual harassment, may have implications for anyone running an online community.

So…let us begin…

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