What goes in to a blog?

I recently came across a couple of articles about blogging. Well, I’ll be honest – they were in my Twitter feed and I took a look at them to see what other people’s views were on the subject of content in blogs. It was sort of distressing to me – according to those particular authors I’m doing absolutely everything wrong.  For example:

  • I mix subjects – I have technical stuff sitting side by side with personal stuff.
  • I rarely have articles that have ‘xxx ways to do yyy’ as the title.
  • I definitely don’t have a marketing plan for Joe’s Jottings

There were a few other items that cropped up in these pieces – enough to make me sit back in my chair (carefully moving Marvin the cat form behind me – he’s a big fellow and would not tolerate being squished) and think about this article.  What goes in a blog?

I guess the bottom line answer is ‘What’s the blog about?’  If you’ve set out to write the world’s authoritative blog on Mousterian Variability then you will have a fairly shrewd idea of what’s good.  A blog entry on your trip toLe Moustier is good, 500 words on your views on nearby spa towns, not so good in the consistency stakes.  But if you’re writing a personal blog, then I’m afraid that as far as I’m concerned it should be a case of ‘publish and be damned’ – what you want to go in, goes in.  After all, one definition of the word ‘blog’ is very straight forward:

“A frequent, chronological publication of personal thoughts and Web links”

and applying this definition I hit the spot a little better.  Joe’s Jottings is indeed chronological, consists of personal thoughts and web links, and strives to be frequent.  :)

Unfortunately for the digerati and the marketing types out there, my personal thoughts do tend to wander around somewhat and very rarely do they include a line that says ‘How can I market / monetise Joe’s Jottings’ and even less frequently do I bother about whether I think about technical stuff after non-technical stuff, and whether I remembered to include a 5 point list in my thinking every 20 minutes.  People’s personal thoughts, to me the basis of a personal blog, don’t run like that.  They’re the stream of everyday consciousness that makes us the interesting souls that we are.  When we start filtering the contents of what is supposed to be our personal thoughts and writings to suit marketing demographics and audience statistics then we need not worry about censorship of the web – we’re already doing it nicely ourselves.

George Orwell wrote a column for the Tribune newspaper in the 1940s called ‘As I Please’ that would find political pieces next to home handyman tips, for example.  And that was the way that Orwell thought – he was a writer, a political thinker, but also a chap who had other interests that he felt were important enough to him to get featured in his ‘weekly bloggings’ for Tribune. 

Ha!  My question answered, indirectly by George Orwell.  What goes in to a blog?  Whatever you like…as you please.

What happens in Vegas, stays in Vegas? Not necessarily…

what-happens-in-vegasLong before it was the title of a movie, it was a fairly well known saying. 

In the UK it was more likely to be ‘What happens in Blackpool, stays in Blackpool’, or, as time passed, what happened in Estonia stays in Estonia. I was a mark of secrecy that was usually associated with the ceremonials of secret societies; it didn’t matter that you’d abseiled down Blackpool Tower naked except for a sock on your head, carrying a crate of beer and singing ‘Unchained Melody’ at 3am.  If you found your boss in flagrante delicto with Myrtle from accounts, playing strip-poker, well, that’s something you were not going to be allowed to use in blackmail.  Because of the simple, unwritten law of the hard playing world of the works outing / stag weekend / hen weekend / mate’s trip to Skegness.   

‘What happens here, stays here’.

It used to be up there with the other rules of social nicety.  Basically, if you did get up to alcohol fuelled high jinks on one of these events, you were OK.  It wouldn’t get home or back to the office (unless you contracted some social disease, got pregnant or turned up in the local  Magistrate’s Court or A&E).  You might have shown yourself to your friends and colleagues as a hypocritical, deceitful, lecherous alcoholic but you were given the ‘Get out of Jail Free’ card of the event falling under the rule of  ’What happens here, stays here.’

Just to be serious for a moment, there are even ‘legitimate’ versions of the rule – self-development weekends, religious retreats, etc.  What happens there, stays there, unless you want to share your OWN experiences – but no one else’s.

It’s an incredibly sensible rule for the latter type of event, and to be honest I reckon it can be a reasonably sensible code of behaviour to abide by for participants in the other events mentioned above.  

And it’s a way of life and social behaviour that is slipping away.  Whenever you go out these days there will inevitably be someone taking photographs which within 30 seconds show up on Facebook.  I’m one of those people who hate having a photo taken – apart from looking 20 pounds heavier than I am, I always get photographed with a stupid expression on my face or doing something daft.  That sort of thing showing up online is OK to deal with – it’s the other stuff that gives the running commentary of what happened, who spoke to who, who sat next to whom – even for a few minutes, etc.  The minutiae of a social event that to be honest is of fuck-all relevance to anyone who wasn’t there.  Those who are there, know what happened.  Those who weren’t there, rarely need to know what happened except out of vicarious curiosity (OK…nosiness!)

I don’t necessarily want to be photographed when I’m slightly drunk at a non-work related, social event when I take a quick trip and spill drinks.  What would once have been a momentary source of amusement for all who witnessed it that you probably wouldn’t even have remembered the following day now becomes a cast in stone moment on Facebook.  If you’re REALLY unlucky and surrounded by geeks, it will also be Tweeted – which isn’t as bad as the Tweetstream is pretty ephemeral – but you get the idea.

Please people – just go back to taking and posting a nice big group photo at the beginning, share any candid snapshots between you and people who were there directly rather than through your 200 friend Facebook page, and let what happened in the pub, stay in the pub, in 2010.

Twitter hacked – not the end of the world, no surprise, and a badge of honour.

There’s a scene in the movie ‘Blazing Saddles’ where the Waco Kid, being asked why he’s ended up in prison for drunkenness, bewails the fact that when he was the well known gun-slinger everyone wanted to try and get him, so they could be the new number one.  He tells how he eventually hung up his guns when he heard a voice yelling ‘Draw’, turned around to fight, and nearly shot a 5 year old child.

He turns his back on the little brat, who then shoots the Waco Kid in the ass…..

Life in the online world gets like that, too.

Apparently Twitter was hacked last night by an outfit called the Iranian Cyber Army.  The story broke on the Mashable web site - I have to say that were I not receiving Tweets from Mashable I wouldn’t have known, as I’ve been getting (I think) Tweeted over the period of the hack and I can quite happily see their home page.  The fact that this is now being reported as a DNS based attack means that it wasn’t so much Twitter that was walloped as that traffic to Twitter was diverted elsewhere for a while …

Anyway, let’s face it - this is a slap in the face to Twitter (indirectly) but isn’t the end of the world.  At least some of us – if not most of us who’re not using the DNS system that was compromised – are still Tweeting  and the world will not slide to DEFCON1 because the global inanity stream was temporarily interrupted for the Digerati.

But, assuming these chaps ARE who they claim to be -  a group with Iranian sympathies – we shouldn’t be surprised.  A campaign was organised through Twitter earlier this year to protest about the clamp down on civil rights in Iran.  This attack may be regarded by the originators as ‘payback’ and goes to show that in Cyberspace, as in the real world, ‘people power’ is not a one way street.  The big boys do sometimes have their day of successful protest as well.  Governments can quite easily learn the fine arts of online civil disobedience, and do it with greater ease than the folks running the protest.

When people use a site as a base or launching ground for civil disobedience, campaigning or protest then it will become a target for those who object to the issues being promoted.  That kickback may come in the form of debate, negative campaigning against the site, abuse of people on the site, legal efforts to remove or silence the site, or, as here, technical efforts to remove the site.  Which means that more and more sites used by people to organise campaigns will either have to become ‘hardened’ to protect against attack or stop carrying legitimate material that someone, somewhere, is pissed enough about to want it removed.

We may be heading in to a period of ‘big boy’s rules’ in cyberspace where sites that permit the exposition of people power are simply taken down by this sort of online activity.  But if that happens to your favourite site, and the cause is just, don’t be sad; regard it as a badge of honour that your activities have upset someone enough to want to take you down.

Remember the words of Winston Churchill ‘ ‘You have enemies; that’s good – it means that you have stood up for something sometime in your life’.

Wanna Blog? Get a train ticket…

Regular readers of this blog will be aware that the blog has had a very patchy few days. Life, as John Lennon reputedly said, is what happens when you’re making other plans. I’d like to add that life is what happens when you step away from the keyboard and do cool stuff like go with your niece to ‘The Deep’ in Hull, go to see the Arctic Monkeys with my wife, attend meetings and do paid work – and generally do stuff involving the outside world.

However, it was bugging me that I was slipping on my personal target which was to blog most days – ideally every day – and so I’ve been extremely lucky today to have to travel up to Harrogate again – a total of around an hour and a half on the train each way – three hours of sitting in Northern Rail’s finest carriages. Wonderful!

And for once I’m not being sarcastic! I charged up the Netbook, didn’t pack the mobile broadband dongle and here I am between Wakefield and Leeds bashing out the second blog post of the morning in to Open Office. When I get home tonight I hope to have 4 or 5 posts based on ideas I’ve had over the last week but where I’ve not had time to actually type them out. I can then load them in to WordPress and publish as required. There are few distractions on a train journey (assuming you don’t end up sharing a carriage with football fans or small children) and if you disconnect any Internet access to your computer you can really settle down and get stuff done!

And that’s the trick – disconnect the Internet connection . I find that Twitter and Facebook can be real time thieves. What I’ve now started doing when I want to achieve anything on a train journey is to either leave the Broadband Modem at home or leave it in the bottom of my bag. I don’t have email installed as standard on my Netbook – only if I’m going to be away for a few days – and so there’s rarely a reason to be on-line when I’m really busy. If I need to check a link or get a reference, I’ll make a note in my Open Office document and when I’ve finished doing what I need to do I can go back on-line and tidy up such loose ends, By not having a live Internet connection running all the time, I don’t get tempted to go swanning off on to web sites, I save battery power and am generally more productive and focussed.

Maybe the next time I get REALLY far behind with things, or perhaps when I need to develop a stock pile of blog articles, I should just buy a day return to Edinburgh and spend the day on the train!